Top 5 psychology tricks in sales
1. Give your prospect fewer options Providing your prospect with too many different options makes it harder for them to make a decision – which increases the odds they’ll walk away without buying...
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Using anchors to win deals
How do people know if the price is right? How do they decide if they want to buy something for a specific price displayed in the shop? “People make estimates by starting from an initial value that is...
View ArticleInvestor’s perspective: psychology of fundraising
“A compelling narrative fosters an illusion of inevitability.” ― Daniel Kahneman Most successful investors in the world have a good understanding of common human (cognitive) biases. Cognitive biases...
View ArticleTop 8 psychological hacks to boost you work and social interactions
1) Go into any interaction with acceptance and comfort mindset 2) Pay attention to people’s feet when you approach them If they turn only their torsos and not their feet, it means they are in the...
View ArticleRethink sales incentives
Recognise the best, engage the rest Sales incentive programs are usually aimed at the middle 60%-70% of the population. Some might say “why do I need to incentivise them, it’s what I pay them for.” If...
View ArticleOnly peak and end matter
Imagine you arrived at the airport on time, cruised through security, got the seat you wanted, your flight left on time and was smooth, yet when you landed, the plane sat on the runway for 30 minutes...
View ArticleHow we feel about covid-19
Experts used to believe that people evaluate risk like actuaries or insurance agents, using objective metrics and pro/con analysis. Many experiments and much research has found that people use mental...
View ArticleBetween love and fear: the most powerful human motivator
There is nothing like the elation and bliss of new love. Especially when you believed you had found ‘the one.’ That took it to another level. You may have felt you never really knew what love was...
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Buy Now Pay Later: why it works
The number of times I come across mentions of Buy Now Pay Later (BNPL) has dramatically increased and became ubiquitous in both brick and mortal businesses and the digital landscape in last 6 months....
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How to open someone’s mind
COVID19 has resurfaced more than a discussion about pandemics and vaccines. As many admit, fear of the vaccines may be the greatest barrier to stopping COVID19. It stretches far beyond the so-called...
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